The Importance of Client Discovery
Website development projects often start with great expectation and excitement, but can sometimes end up producing less than perfect results. Clients faced with budget constraints and/or complex requirements, but with little or no experience in web development, often find themselves mystified during the development process and/or confused by their finished project. The answers can typically be found with both the client and the web development company. By asking the question: "Where is your organization going?" and by discussing the role a website plays in these plans, Discovery will help your clients identify a stronger online strategy, some mission-critical features, and hopefully deliver a much better product at launch. At this session, Jennifer Hols from ImageX Media will discuss how to use a Discovery process to: * Collect key information about a project * Understand the client's business objectives * Establish a set of goals that the website should accomplish * Understand the drivers behind technical specifications & requested features * Prioritize and discuss expectations * Discuss, define and refine complex requirements * Help ensure that the budget is invested wisely
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